Meet Michelle Gordon
A trusted family advisor. By calling, not by trade.
Michelle Gordon, AIF®, is the Founder & CEO of Investably, a boutique fiduciary wealth management firm serving business founders and high-income families. An NYU graduate with 20 years of investment experience, she is also a weekly financial contributor on Buenos Días, Wall Street, sharing market insights and wealth strategies with a national TV audience.
Why she does this work
Michelle has known her calling since she was twelve: inspiring people to live an abundant, purposeful life, and guiding them as their family's trusted wealth advisor. Being that advisor isn't a vocation for her. It's her own version of a purposeful life, walked alongside her clients as they reach the outcomes they set out for together.
Her work is helping clients align their wealth with what a meaningful life means to them, then bringing the professional knowledge, experience, and coordination to achieve it. Because money's worth is measured in the life it builds: the luxury of time, the freedom to pursue what fulfills you, the ability to be where you want to be and to support the people you care for.
The clients she serves share one thing: they've succeeded in their fields, with high-six and seven-figure incomes or significant wealth already built, and want to turn that success into sustainable wealth that supports their freedom and autonomy. Her measure of a life well planned borrows from the Frank Sinatra songbook: you should be able to look back and honestly say you did it your own way.
“The true value of money isn't money itself — it's the life it makes possible.”
Her philosophy
Wealth that makes work optional.
Michelle doesn't define retirement by an age. She defines it by work-optionality: the freedom to live life on your terms, working because you want to, not because you have to.
In the media
Weekly on Buenos Días, Wall Street.
Every week, Michelle shares timely market insights and wealth strategies on Comercio TV, the only 24/7 Spanish-language financial news channel, broadcast nationally and internationally.
Questions people ask about Michelle.
Straight answers, before the first call.
Who is Michelle Gordon?
Michelle is the Founder & CEO of Investably, a boutique, fee-only fiduciary wealth management firm based in Bethesda, Maryland. She is an NYU graduate with 20 years of institutional investment experience, an Accredited Investment Fiduciary, and a weekly financial contributor on Comercio TV.
What does the AIF® designation mean?
AIF® stands for Accredited Investment Fiduciary, a designation for advisors trained in fiduciary standards of care. In practice, it means Michelle is legally bound to act in your best interest with every recommendation she makes.
Will I work with Michelle directly?
Yes. Clients work directly with Michelle, not a rotating team. She gets into the details with you, meets with you quarterly, and stays responsive in between when life doesn't wait.
How is Michelle paid?
Investably is fee-only: paid only by clients, never through commissions or product sales. The advice has no other agenda.
Where is Michelle based, and who can work with her?
Investably is headquartered in Bethesda, Maryland, and registered in Maryland and Florida. Michelle serves clients nationwide, where exemptions apply.
Where can I watch her TV segments?
Michelle appears every week on Comercio TV, the only 24/7 Spanish-language financial news channel, broadcast nationally and internationally. Replays of her segments are available on YouTube, embedded in the media section above.
Wealth with intention starts with a conversation.
Bring your questions, challenges, and goals. We'll listen and provide insight on what your options are for moving forward.